SymphonyIRI Group Offers New Solutions

Changing its moniker from Information Resources Inc. to SymphonyIRI Group is more than a name changer, it’s a game changer, according to company executives. It adds a new family of solutions for predictive, automated analytics, technology platforms, and strategic consulting services.

“While we now have all of the capabilities to play a much broader role, the IRI brand name in some ways was confining,” said SymphonyIRI Group, Inc. President and Chief Executive Officer, John Freeland.“The last two years has been about fortifying the required set of building blocks, defining a bolder vision and, most importantly, innovating new capabilities and executional competencies to place us center stage in addressing clients’ most important strategic issues. SymphonyIRI Group is more than a new name; we are revitalizing our core business, strengthening our emerging businesses and evolving our fundamental value proposition to more accurately reflect our broader, higher value orientation and focus—a transformation that both embraces and extends beyond the traditional market research space.”
ntegrates its large proprietary syndicated POS databases of retailer sales and its leading national panel data on consumers and shoppers with frequent shopper data, media data, shipments and other data to provide the foundation for integrated category, consumer, shopper and customer/retailer insights.“

SymphonyIRI now integrates its large proprietary syndicated POS databases of retailer sales and its leading national panel data on consumers and shoppers with frequent shopper data, media data, shipments and other data to provide the foundation for integrated category, consumer, shopper and customer/retailer insights.

Compan executives maintain SymphonyIRI Group now offers the industry’s most innovative advantage solutions portfolio powered by next generation platforms: Innovative and predictive analytic modeling and real-time, forward-looking solutions available through the Advantage portfolio of advanced decision support solutions, built on SymphonyIRI’s revolutionary Liquid Data platform and powered by Liquid Modeling capabilities.

More info:www.symphonyiri.com